Dipti Parmar is the Publication Strategist & Account Manager at Preceptist. She’s been journeying through the world of digital marketing for more than six years and is a blogger and networker.

How to Leverage Demographics for Targeted Content Marketing

Without question, hyper segmentation is the best way to achieve a more focused content marketing strategy. Breaking your customer base up into narrow demographic criteria can help your business understand how to generate the most applicable and meaningful content your audience is looking for. […]

Dipti Parmar is the Publication Strategist & Account Manager at Preceptist. She’s been journeying through the world of digital marketing for more than six years and is a blogger and networker.

4 Ways Executive Branding Can Take Your Company to the Next Level

There are plenty of things you cannot control in a business. From market downturns to internal issues and scandals, it can sometimes feel like you are just along for the ride when it comes to your company’s circumstances. However, there is one very important thing that any executive can control: Their Brand. […]

Dipti Parmar is the Publication Strategist & Account Manager at Preceptist. She’s been journeying through the world of digital marketing for more than six years and is a blogger and networker.

Industry Secret Revealed: What Makes the Ideal SaaS Marketing Team

Think of your SaaS marketing team as pillars supporting the weight of your business. Each pillar is just as important as the next, and each hold equal weight and importance for your business. While each pillar may be unique in their design, they all work together to accomplish a common goal. Similarly, if one pillar stops working, then your entire structure could collapse. […]

Dipti Parmar is the Publication Strategist & Account Manager at Preceptist. She’s been journeying through the world of digital marketing for more than six years and is a blogger and networker.

8 Ways to Ease the Pain of Customer Acquisition for SaaS Businesses

Finding leads and turning them into customers has been (and always will be) the number one challenge businesses face. SaaS companies face the additional challenge of marketing a service rather than a physical product. Competition is fierce and the program provided is generally quite complex, adding to the challenge of effective marketing. […]

Dipti Parmar is the Publication Strategist & Account Manager at Preceptist. She’s been journeying through the world of digital marketing for more than six years and is a blogger and networker.

How to Leverage Influencer Marketing for SaaS Products

The concept of influencer marketing is nothing new. The idea of using a well-known third-party to promote a product or service has been used over and over again throughout history. A 2016 study by TapInfluence and Nielsen Catalina Solutions found that influencer content typically results in an 11X higher ROI than traditional forms of digital marketing. […]

Dipti Parmar is the Publication Strategist & Account Manager at Preceptist. She’s been journeying through the world of digital marketing for more than six years and is a blogger and networker.