The typical SaaS startup runs a blog, but the majority of these blogs fail to produce leads, while a select few do tremendously well. What separates the winners from the losers in this industry?
Lucy Manole is a creative content writer and strategist at Right Mix Marketing Blog. She specializes in writing about content marketing, SEO and social media. When she is not writing or editing, she spends time reading books, cooking and traveling. You can follow her on Twitter at @rightmixmktg.