Author: Paul Fraser

Email Subject Lines: How To Optimize Them For Sky-High Open Rates

Email marketing is a staple in our lives as both professionals and consumers, which is only logical, since we’re talking about the medium with the highest ROI at the moment:

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Paul Fraser is a Freelance Content Writer at Commerce Mentors. He has two years of experience in writing about eCommerce, Technology, and Marketing. Paul is also a number guy who enjoys reading novels. When not working, he loves visiting new cafes and spending time with his friends.

7 Actionable Content Marketing Strategies for Small Business to Increase Sales

Not enough small businesses are implementing content marketing strategies. And those doing it are not getting it right. Of course, a handful of small businesses are driving sales with their content marketing strategies, but the number is few.

In fact, it has been found that 60% of small businesses don’t have any information listed online.

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Paul Fraser is a Freelance Content Writer at Commerce Mentors. He has two years of experience in writing about eCommerce, Technology, and Marketing. Paul is also a number guy who enjoys reading novels. When not working, he loves visiting new cafes and spending time with his friends.

Web Accessibility Checklist: 4 Essentials to an Accessible Website

Businesses that prioritize web accessibility in their corporate strategy are more likely to be innovative and send a positive brand message to their target audience that those who don’t. In fact, most corporates and online businesses are prioritizing web accessibility and promoting a digitally inclusive culture. Take, for instance, firms like Microsoft, Accenture, Apple, Google, and Twitter. All of them are going out of their way to ensure that their online content can be easily consumed by people with disabilities.

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Paul Fraser is a Freelance Content Writer at Commerce Mentors. He has two years of experience in writing about eCommerce, Technology, and Marketing. Paul is also a number guy who enjoys reading novels. When not working, he loves visiting new cafes and spending time with his friends.