Author: Pratik Dholakiya

22 Facts And Case Studies To Get You On Top Of Your SaaS Marketing Game

There’s no shortage of unsubstantiated advice when it comes to how you should promote your SaaS business. I’m a firm believer in the power of experience and intuition, but I also believe in the power of empirical evidence. It’s in that blend of creativity and data-driven testing where powerful growth strategies develop.

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Pratik Dholakiya is the Founder of Preceptist, a content marketing agency for SaaS businesses.

How SaaS Startups Can Generate Leads through Blogging

The typical SaaS startup runs a blog, but the majority of these blogs fail to produce leads, while a select few do tremendously well. What separates the winners from the losers in this industry?

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Pratik Dholakiya is the Founder of Preceptist, a content marketing agency for SaaS businesses.

A Step By Step Guide To Content Marketing For SaaS

According to research by CoBloom, in analyzing the Montclare SaaS 250 list, they found that the top 10 percent of SaaS blogs brought in an average of 45,700 organic search visits, while the bottom 10 percent brought in only seven. The typical blog brought in 573 visits.

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Pratik Dholakiya is the Founder of Preceptist, a content marketing agency for SaaS businesses.

8 SaaS Marketing Trends To Be Prepared For In 2018

SaaS is a peculiar industry in many ways, relying much more on preserving lifetime value and much less on initial sales when compared to other industries. Its bizarre mix of consumer and B2B worldviews tends to make marketing for SaaS a unique experience, and marketing trends in this industry don’t entirely line up with those.

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Pratik Dholakiya is the Founder of Preceptist, a content marketing agency for SaaS businesses.

How to Leverage Demographics for Targeted Content Marketing

Without question, hyper segmentation is the best way to achieve a more focused content marketing strategy. Breaking your customer base up into narrow demographic criteria can help your business understand how to generate the most applicable and meaningful content your audience is looking for. […]

Pratik Dholakiya is the Founder of Preceptist, a content marketing agency for SaaS businesses.

4 Ways Executive Branding Can Take Your Company to the Next Level

There are plenty of things you cannot control in a business. From market downturns to internal issues and scandals, it can sometimes feel like you are just along for the ride when it comes to your company’s circumstances. However, there is one very important thing that any executive can control: Their Brand. […]

Pratik Dholakiya is the Founder of Preceptist, a content marketing agency for SaaS businesses.

Industry Secret Revealed: What Makes the Ideal SaaS Marketing Team

Think of your SaaS marketing team as pillars supporting the weight of your business. Each pillar is just as important as the next, and each hold equal weight and importance for your business. While each pillar may be unique in their design, they all work together to accomplish a common goal. Similarly, if one pillar stops working, then your entire structure could collapse. […]

Pratik Dholakiya is the Founder of Preceptist, a content marketing agency for SaaS businesses.

8 Ways to Ease the Pain of Customer Acquisition for SaaS Businesses

Finding leads and turning them into customers has been (and always will be) the number one challenge businesses face. SaaS companies face the additional challenge of marketing a service rather than a physical product. Competition is fierce and the program provided is generally quite complex, adding to the challenge of effective marketing. […]

Pratik Dholakiya is the Founder of Preceptist, a content marketing agency for SaaS businesses.

How to Leverage Influencer Marketing for SaaS Products

The concept of influencer marketing is nothing new. The idea of using a well-known third-party to promote a product or service has been used over and over again throughout history. A 2016 study by TapInfluence and Nielsen Catalina Solutions found that influencer content typically results in an 11X higher ROI than traditional forms of digital marketing. […]

Pratik Dholakiya is the Founder of Preceptist, a content marketing agency for SaaS businesses.

How to Fight Negative Image or Bad Online Reputation

Branding is important for both, brands and individuals; and thanks to the Internet, it has become easier than ever to get your brand name out. However, it has also become a lot tougher to manage personal branding. If your personal branding activities do not involve well-conceived strategies, it may lead to a huge personal branding disaster. […]

Pratik Dholakiya is the Founder of Preceptist, a content marketing agency for SaaS businesses.