Author: Pratik Dholakiya

Web Accessibility Checklist: 4 Essentials to an Accessible Website

Businesses that prioritize web accessibility in their corporate strategy are more likely to be innovative and send a positive brand message to their target audience that those who don’t. In fact, most corporates and online businesses are prioritizing web accessibility and promoting a digitally inclusive culture. Take, for instance, firms like Microsoft, Accenture, Apple, Google, and Twitter. All of them are going out of their way to ensure that their online content can be easily consumed by people with disabilities.

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Pratik Dholakiya is the Founder of Preceptist, a content marketing agency for SaaS businesses.

7 Tips To Boost Your Video Content Marketing Productivity

This is a guest post from Amir Shahzeidi of Unscreen.tv

To say that the world of video marketing moves fast is probably an underestimation.

Every year, consumer consumption trends take a massive leap forward, creating a “brave new world” in terms of marketing. Even as recently as a decade ago, video marketing was still a relatively new phenomenon that not many small businesses were leveraging. Flash forward to today and almost all businesses have some type of video content marketing campaign and have a presence on YouTube and social media channels.

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Pratik Dholakiya is the Founder of Preceptist, a content marketing agency for SaaS businesses.

22 Facts And Case Studies To Get You On Top Of Your SaaS Marketing Game

There’s no shortage of unsubstantiated advice when it comes to how you should promote your SaaS business. I’m a firm believer in the power of experience and intuition, but I also believe in the power of empirical evidence. It’s in that blend of creativity and data-driven testing where powerful growth strategies develop.

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Pratik Dholakiya is the Founder of Preceptist, a content marketing agency for SaaS businesses.

A Step By Step Guide To Content Marketing For SaaS

According to research by CoBloom, in analyzing the Montclare SaaS 250 list, they found that the top 10 percent of SaaS blogs brought in an average of 45,700 organic search visits, while the bottom 10 percent brought in only seven. The typical blog brought in 573 visits.

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Pratik Dholakiya is the Founder of Preceptist, a content marketing agency for SaaS businesses.

8 SaaS Marketing Trends To Be Prepared For In 2018

SaaS is a peculiar industry in many ways, relying much more on preserving lifetime value and much less on initial sales when compared to other industries. Its bizarre mix of consumer and B2B worldviews tends to make marketing for SaaS a unique experience, and marketing trends in this industry don’t entirely line up with those.

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Pratik Dholakiya is the Founder of Preceptist, a content marketing agency for SaaS businesses.

How to Leverage Demographics for Targeted Content Marketing

Without question, hyper segmentation is the best way to achieve a more focused content marketing strategy. Breaking your customer base up into narrow demographic criteria can help your business understand how to generate the most applicable and meaningful content your audience is looking for. […]

Pratik Dholakiya is the Founder of Preceptist, a content marketing agency for SaaS businesses.

4 Ways Executive Branding Can Take Your Company to the Next Level

There are plenty of things you cannot control in a business. From market downturns to internal issues and scandals, it can sometimes feel like you are just along for the ride when it comes to your company’s circumstances. However, there is one very important thing that any executive can control: Their Brand. […]

Pratik Dholakiya is the Founder of Preceptist, a content marketing agency for SaaS businesses.

Industry Secret Revealed: What Makes the Ideal SaaS Marketing Team

Think of your SaaS marketing team as pillars supporting the weight of your business. Each pillar is just as important as the next, and each hold equal weight and importance for your business. While each pillar may be unique in their design, they all work together to accomplish a common goal. Similarly, if one pillar stops working, then your entire structure could collapse. […]

Pratik Dholakiya is the Founder of Preceptist, a content marketing agency for SaaS businesses.

8 Ways to Ease the Pain of Customer Acquisition for SaaS Businesses

Finding leads and turning them into customers has been (and always will be) the number one challenge businesses face. SaaS companies face the additional challenge of marketing a service rather than a physical product. Competition is fierce and the program provided is generally quite complex, adding to the challenge of effective marketing. […]

Pratik Dholakiya is the Founder of Preceptist, a content marketing agency for SaaS businesses.

How to Leverage Influencer Marketing for SaaS Products

The concept of influencer marketing is nothing new. The idea of using a well-known third-party to promote a product or service has been used over and over again throughout history. A 2016 study by TapInfluence and Nielsen Catalina Solutions found that influencer content typically results in an 11X higher ROI than traditional forms of digital marketing. […]

Pratik Dholakiya is the Founder of Preceptist, a content marketing agency for SaaS businesses.