Author: Pratik Dholakiya

How to Leverage Influencer Marketing for SaaS Products

The concept of influencer marketing is nothing new. The idea of using a well-known third-party to promote a product or service has been used over and over again throughout history. A 2016 study by TapInfluence and Nielsen Catalina Solutions found that influencer content typically results in an 11X higher ROI than traditional forms of digital marketing. […]

Pratik Dholakiya is the Founder of Preceptist, a content marketing agency for SaaS businesses.

How to Fight Negative Image or Bad Online Reputation

Branding is important for both, brands and individuals; and thanks to the Internet, it has become easier than ever to get your brand name out. However, it has also become a lot tougher to manage personal branding. If your personal branding activities do not involve well-conceived strategies, it may lead to a huge personal branding disaster. […]

Pratik Dholakiya is the Founder of Preceptist, a content marketing agency for SaaS businesses.

10 Things That Can Harm Your Personal Brand

One of the foremost things that an individual or a business looking to establish their name in the industry needs to do is develop a personal brand. It will reflect everything that you do and are, which is why it is necessary to put your best foot forward and get it right every time. […]

Pratik Dholakiya is the Founder of Preceptist, a content marketing agency for SaaS businesses.

11 Influencers Talk about Their Experiences with Personal Branding

When done right, personal branding can go a long way in providing a clear focus on the development of your brand, while also establishing you as a name to reckon with. It helps you stand out from the crowd. Because your personal brand is all about you, it is important that you put in the time and the effort required to grow and develop it. And of course, it needs to align with your values. Consistency is key. […]

Pratik Dholakiya is the Founder of Preceptist, a content marketing agency for SaaS businesses.

7 Wonders Your Personal Brand Can Do For You

According to Wikipedia, personal branding is “essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organization.” More often than not, it involves associating one’s name with several products. Wikipedia cites the example of Donald Trump, a celebrity real-estate giant who frequently uses his last name on his buildings (Trump Tower) and other products he endorses. […]

Pratik Dholakiya is the Founder of Preceptist, a content marketing agency for SaaS businesses.

10 Rocking Brands Who Nailed Influencer Marketing

As consumers increasingly shift to social media and individual blog posts on the web to help make informed decisions about their purchases, companies and brands don’t have it easy any more. With the advent of social and mobile, quick searches, social opinions, tweets, Facebook updates and LinkedIn updates have been slowly but surely wiggling its way to dominance. […]

Pratik Dholakiya is the Founder of Preceptist, a content marketing agency for SaaS businesses.

How to Respond Negative Social Media Comments by Trolls Positively

Social media management can be a tough nut to crack. Overseeing profiles across several platforms with a multitude of followers can leave you with pleasant as well as bitter experiences. While most followers are kind with their words, a few can be hard-nosed. […]

Pratik Dholakiya is the Founder of Preceptist, a content marketing agency for SaaS businesses.

Using White Papers in Your Content Marketing Strategy

Are you one of those who think that the days of the white paper are over? Think again because the truth is far from this. In fact, do it right and it may turn out to be just what you need to connect to your audience at a deeper level. […]

Pratik Dholakiya is the Founder of Preceptist, a content marketing agency for SaaS businesses.

3 Ways in Which Great Content Contribute to Building Brand Equity

Like it or loathe it, social media has changed marketing as we once knew it. Today, it has become much more challenging for marketers to reach out to consumers via traditional marketing measures. Advertisements and aggressive sales messages alone can no longer convince consumers. Instead, businesses need to create and distribute relevant and valuable content to engage with consumers and influence their spending power and buying habits. […]

Pratik Dholakiya is the Founder of Preceptist, a content marketing agency for SaaS businesses.

Social Media Gaffes That Can Harm Your Thought Leader Position

It is not just drunken selfies that can ruin your reputation in the social networking world. We don’t always realize until it’s too late, certain subtle social media mistakes can hurt your online reputation real bad than you can think. This is especially complicated for thought leaders who hold a respectable and well-perceived position in the social landscape. […]

Pratik Dholakiya is the Founder of Preceptist, a content marketing agency for SaaS businesses.