Author: Tim Ferguson

Amazing SaaS Startup Growth Strategies You Shouldn’t Miss

As cloud computing and entrepreneur-oriented businesses grow, creating a software as a service (SaaS) startup is a potentially profitable business opportunity. Organizations, both small and large, can benefit from a well-designed SaaS and know the value of the return on investment.

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Tim Ferguson is a writer and editor of Right Mix Marketing blog. He enjoys writing about SEO, content marketing, online reputation management, social media, AI and Big Data. When he is not writing and editing for Right Mix Marketing, he spends time on learning more about content marketing and getting better at it. You can follow him on Twitter at @rightmixmktg

7 Actionable Content Marketing Strategies for Small Business to Increase Sales

Not enough small businesses are implementing content marketing strategies. And those doing it are not getting it right. Of course, a handful of small businesses are driving sales with their content marketing strategies, but the number is few.

In fact, it has been found that 60% of small businesses don’t have any information listed online.

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Tim Ferguson is a writer and editor of Right Mix Marketing blog. He enjoys writing about SEO, content marketing, online reputation management, social media, AI and Big Data. When he is not writing and editing for Right Mix Marketing, he spends time on learning more about content marketing and getting better at it. You can follow him on Twitter at @rightmixmktg

4 Content Marketing Tips to Boost Your Affiliate Earnings

The 2018 State of Inbound survey results confirm that generating traffic and leads for the business is by far the top challenge faced by marketers today.

As a result, most businesses are willing to divert a huge chunk of their marketing budget towards lead generation. In fact, the 2018 Demand Generation Benchmark Survey Report reveals that 70 percent of businesses are planning to invest more in demand generation in the coming years.

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Tim Ferguson is a writer and editor of Right Mix Marketing blog. He enjoys writing about SEO, content marketing, online reputation management, social media, AI and Big Data. When he is not writing and editing for Right Mix Marketing, he spends time on learning more about content marketing and getting better at it. You can follow him on Twitter at @rightmixmktg

Cybersecurity Checklist for Monitoring SaaS Applications? Why Do SaaS Startups Need Cyber Security?

Today we require internet for even the most basic of activities. Through the reach of the internet, it is possible to obtain access to even highly sensitive data, anytime and anyplace.

However, all is not roses and sunshine when it comes to the online world.

Cyber crimes like unauthorized access, malicious attacks, data breach, and so forth are rampant.

According to statistics, Cyber criminals earn $3 billion a year exploiting social platforms.

And SaaS-based IT environments are susceptible to a higher complexity to threat detection and response efforts. User activity on SaaS accounts can also be quite varied, occurring on multiple endpoints and from a range of locations. It is further complicated by the fact that the responsibility is not on the SaaS provider to secure user data in case an account is compromised. As a result of these, SaaS applications require continuous and meticulous monitoring. […]

Tim Ferguson is a writer and editor of Right Mix Marketing blog. He enjoys writing about SEO, content marketing, online reputation management, social media, AI and Big Data. When he is not writing and editing for Right Mix Marketing, he spends time on learning more about content marketing and getting better at it. You can follow him on Twitter at @rightmixmktg