Author: Virginia Andrus

7 Actionable Content Marketing Strategies for Small Business to Increase Sales

Not enough small businesses are implementing content marketing strategies. And those doing it are not getting it right. Of course, a handful of small businesses are driving sales with their content marketing strategies, but the number is few.

In fact, it has been found that 60% of small businesses don’t have any information listed online.

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Virginia Andrus is an independent Digital Marketing Consultant with 6+ years of marketing experience. Virginia is a chef by heart. In her free time, she is either writing marketing copies for brands and agencies or experimenting new recipes at her home. Connect with her on Twitter: @andrus_virginia.

Web Accessibility Checklist: 4 Essentials to an Accessible Website

Businesses that prioritize web accessibility in their corporate strategy are more likely to be innovative and send a positive brand message to their target audience that those who don’t. In fact, most corporates and online businesses are prioritizing web accessibility and promoting a digitally inclusive culture. Take, for instance, firms like Microsoft, Accenture, Apple, Google, and Twitter. All of them are going out of their way to ensure that their online content can be easily consumed by people with disabilities.

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Virginia Andrus is an independent Digital Marketing Consultant with 6+ years of marketing experience. Virginia is a chef by heart. In her free time, she is either writing marketing copies for brands and agencies or experimenting new recipes at her home. Connect with her on Twitter: @andrus_virginia.