Blog by Preceptist


Industry Secret Revealed: What Makes the Ideal SaaS Marketing Team

Think of your SaaS marketing team as pillars supporting the weight of your business. Each pillar is just as important as the next, and each hold equal weight and importance for your business. While each pillar may be unique in their design, they all work together to accomplish a common goal. Similarly, if one pillar stops working, then your entire structure could collapse. […]

8 Ways to Ease the Pain of Customer Acquisition for SaaS Businesses

Finding leads and turning them into customers has been (and always will be) the number one challenge businesses face. SaaS companies face the additional challenge of marketing a service rather than a physical product. Competition is fierce and the program provided is generally quite complex, adding to the challenge of effective marketing. […]

How to Leverage Influencer Marketing for SaaS Products

The concept of influencer marketing is nothing new. The idea of using a well-known third-party to promote a product or service has been used over and over again throughout history. A 2016 study by TapInfluence and Nielsen Catalina Solutions found that influencer content typically results in an 11X higher ROI than traditional forms of digital marketing. […]

How to Fight Negative Image or Bad Online Reputation

Branding is important for both, brands and individuals; and thanks to the Internet, it has become easier than ever to get your brand name out. However, it has also become a lot tougher to manage personal branding. If your personal branding activities do not involve well-conceived strategies, it may lead to a huge personal branding disaster. […]

11 Influencers Talk about Their Experiences with Personal Branding

When done right, personal branding can go a long way in providing a clear focus on the development of your brand, while also establishing you as a name to reckon with. It helps you stand out from the crowd. Because your personal brand is all about you, it is important that you put in the time and the effort required to grow and develop it. And of course, it needs to align with your values. Consistency is key. […]

7 Wonders Your Personal Brand Can Do For You

According to Wikipedia, personal branding is “essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organization.” More often than not, it involves associating one’s name with several products. Wikipedia cites the example of Donald Trump, a celebrity real-estate giant who frequently uses his last name on his buildings (Trump Tower) and other products he endorses. […]

10 Rocking Brands Who Nailed Influencer Marketing

As consumers increasingly shift to social media and individual blog posts on the web to help make informed decisions about their purchases, companies and brands don’t have it easy any more. With the advent of social and mobile, quick searches, social opinions, tweets, Facebook updates and LinkedIn updates have been slowly but surely wiggling its way to dominance. […]