As consumers increasingly shift to social media and individual blog posts on the web to help make informed decisions about their purchases, companies and brands don’t have it easy any more. With the advent of social and mobile, quick searches, social opinions, tweets, Facebook updates and LinkedIn updates have been slowly but surely wiggling its way to dominance. […]
Social media management can be a tough nut to crack. Overseeing profiles across several platforms with a multitude of followers can leave you with pleasant as well as bitter experiences. While most followers are kind with their words, a few can be hard-nosed. […]
Are you one of those who think that the days of the white paper are over? Think again because the truth is far from this. In fact, do it right and it may turn out to be just what you need to connect to your audience at a deeper level. […]
Like it or loathe it, social media has changed marketing as we once knew it. Today, it has become much more challenging for marketers to reach out to consumers via traditional marketing measures. Advertisements and aggressive sales messages alone can no longer convince consumers. Instead, businesses need to create and distribute relevant and valuable content to engage with consumers and influence their spending power and buying habits. […]
It is not just drunken selfies that can ruin your reputation in the social networking world. We don’t always realize until it’s too late, certain subtle social media mistakes can hurt your online reputation real bad than you can think. This is especially complicated for thought leaders who hold a respectable and well-perceived position in the social landscape. […]
Thought leadership is the lifeblood of your marketing strategy, especially your content marketing strategy. If used right, it can help businesses shape the perception of their target audience. It is therefore no surprize that businesses, both small and large want to become thought leaders in their domain. But before we get into how this can help you improve your marketing results, let’s take a deeper look at the concept of thought leadership.
Content creation to suit business needs often runs dry after exhausting of topic ideas. Business content writers struggle to publish content to engage, interest and inform users, build brand identity and drive customer loyalty. It becomes even more difficult to churn out unique and original content on a daily basis when we lose sight of the context in which the content is delivered.