3 Ways in Which Great Content Contribute to Building Brand Equity

Like it or loathe it, social media has changed marketing as we once knew it. Today, it has become much more challenging for marketers to reach out to consumers via traditional marketing measures. Advertisements and aggressive sales messages alone can no longer convince consumers. Instead, businesses need to create and distribute relevant and valuable content to engage with consumers and influence their spending power and buying habits. […]

How Can You Improve Marketing Results by Building Thought Leadership

Thought leadership is the lifeblood of your marketing strategy, especially your content marketing strategy. If used right, it can help businesses shape the perception of their target audience. It is therefore no surprize that businesses, both small and large want to become thought leaders in their domain. But before we get into how this can help you improve your marketing results, let’s take a deeper look at the concept of thought leadership.