SaaS is a peculiar industry in many ways, relying much more on preserving lifetime value and much less on initial sales when compared to other industries. Its bizarre mix of consumer and B2B worldviews tends to make marketing for SaaS a unique experience, and marketing trends in this industry don’t entirely line up with those.
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How to Leverage Demographics for Targeted Content Marketing
Without question, hyper segmentation is the best way to achieve a more focused content marketing strategy. Breaking your customer base up into narrow demographic criteria can help your business understand how to generate the most applicable and meaningful content your audience is looking for. […]
4 Ways Executive Branding Can Take Your Company to the Next Level
There are plenty of things you cannot control in a business. From market downturns to internal issues and scandals, it can sometimes feel like you are just along for the ride when it comes to your company’s circumstances. However, there is one very important thing that any executive can control: Their Brand. […]
Industry Secret Revealed: What Makes the Ideal SaaS Marketing Team
Think of your SaaS marketing team as pillars supporting the weight of your business. Each pillar is just as important as the next, and each hold equal weight and importance for your business. While each pillar may be unique in their design, they all work together to accomplish a common goal. Similarly, if one pillar stops working, then your entire structure could collapse. […]
8 Ways to Ease the Pain of Customer Acquisition for SaaS Businesses
Finding leads and turning them into customers has been (and always will be) the number one challenge businesses face. SaaS companies face the additional challenge of marketing a service rather than a physical product. Competition is fierce and the program provided is generally quite complex, adding to the challenge of effective marketing. […]
How to Leverage Influencer Marketing for SaaS Products
The concept of influencer marketing is nothing new. The idea of using a well-known third-party to promote a product or service has been used over and over again throughout history. A 2016 study by TapInfluence and Nielsen Catalina Solutions found that influencer content typically results in an 11X higher ROI than traditional forms of digital marketing. […]
How to Fight Negative Image or Bad Online Reputation
Branding is important for both, brands and individuals; and thanks to the Internet, it has become easier than ever to get your brand name out. However, it has also become a lot tougher to manage personal branding. If your personal branding activities do not involve well-conceived strategies, it may lead to a huge personal branding disaster. […]
10 Things That Can Harm Your Personal Brand
One of the foremost things that an individual or a business looking to establish their name in the industry needs to do is develop a personal brand. It will reflect everything that you do and are, which is why it is necessary to put your best foot forward and get it right every time. […]
11 Influencers Talk about Their Experiences with Personal Branding
When done right, personal branding can go a long way in providing a clear focus on the development of your brand, while also establishing you as a name to reckon with. It helps you stand out from the crowd. Because your personal brand is all about you, it is important that you put in the time and the effort required to grow and develop it. And of course, it needs to align with your values. Consistency is key. […]
7 Wonders Your Personal Brand Can Do For You
According to Wikipedia, personal branding is “essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organization.” More often than not, it involves associating one’s name with several products. Wikipedia cites the example of Donald Trump, a celebrity real-estate giant who frequently uses his last name on his buildings (Trump Tower) and other products he endorses. […]