Author: Shanna Mallon

How to Use Content Marketing to Develop a Personal Brand

It’s as true for you as an individual as it is for any company: Who you are online — i.e., your brand — matters. Why? In today’s economy, branding is powerful.


Shanna Mallon is a contributing writer for Straight North, a leading Internet marketing agency in Chicago providing SEO, web development and other online marketing services. She’s been a freelance writer since 2007.