It’s as true for you as an individual as it is for any company: Who you are online — i.e., your brand — matters. Why? In today’s economy, branding is powerful.
There’s no shortage of unsubstantiated advice when it comes to how you should promote your SaaS business. I’m a firm believer in the power of experience and intuition, but I also believe in the power of empirical evidence. It’s in that blend of creativity and data-driven testing where powerful growth strategies develop.
The typical SaaS startup runs a blog, but the majority of these blogs fail to produce leads, while a select few do tremendously well. What separates the winners from the losers in this industry?
SaaS is a peculiar industry in many ways, relying much more on preserving lifetime value and much less on initial sales when compared to other industries. Its bizarre mix of consumer and B2B worldviews tends to make marketing for SaaS a unique experience, and marketing trends in this industry don’t entirely line up with those.
There are plenty of things you cannot control in a business. From market downturns to internal issues and scandals, it can sometimes feel like you are just along for the ride when it comes to your company’s circumstances. However, there is one very important thing that any executive can control: Their Brand. […]
Think of your SaaS marketing team as pillars supporting the weight of your business. Each pillar is just as important as the next, and each hold equal weight and importance for your business. While each pillar may be unique in their design, they all work together to accomplish a common goal. Similarly, if one pillar stops working, then your entire structure could collapse. […]
Finding leads and turning them into customers has been (and always will be) the number one challenge businesses face. SaaS companies face the additional challenge of marketing a service rather than a physical product. Competition is fierce and the program provided is generally quite complex, adding to the challenge of effective marketing. […]
The concept of influencer marketing is nothing new. The idea of using a well-known third-party to promote a product or service has been used over and over again throughout history. A 2016 study by TapInfluence and Nielsen Catalina Solutions found that influencer content typically results in an 11X higher ROI than traditional forms of digital marketing. […]