According to research by CoBloom, in analyzing the Montclare SaaS 250 list, they found that the top 10 percent of SaaS blogs brought in an average of 45,700 organic search visits, while the bottom 10 percent brought in only seven. The typical blog brought in 573 visits.
SaaS is a peculiar industry in many ways, relying much more on preserving lifetime value and much less on initial sales when compared to other industries. Its bizarre mix of consumer and B2B worldviews tends to make marketing for SaaS a unique experience, and marketing trends in this industry don’t entirely line up with those.
There are plenty of things you cannot control in a business. From market downturns to internal issues and scandals, it can sometimes feel like you are just along for the ride when it comes to your company’s circumstances. However, there is one very important thing that any executive can control: Their Brand. […]
Think of your SaaS marketing team as pillars supporting the weight of your business. Each pillar is just as important as the next, and each hold equal weight and importance for your business. While each pillar may be unique in their design, they all work together to accomplish a common goal. Similarly, if one pillar stops working, then your entire structure could collapse. […]