With many people now working from home as a result of the coronavirus pandemic, the workplace has undergone some dramatic changes. In particular, companies have had to adapt their hiring practices to meet the demands of the new virtual landscape. More and more job interviews are being conducted via phone and video chat. […]
The new year is almost upon us. While most people are making their New Year’s resolutions or signing up for gym memberships, business owners and marketers need to be looking ahead.
It’s challenging to tell what a new business year might bring, but we can always take a close look at the data to come up with a pretty good idea of what to expect. […]
Email marketing is a staple in our lives as both professionals and consumers, which is only logical, since we’re talking about the medium with the highest ROI at the moment:
Content marketing will always remain the powerhouse of a firm’s digital strategy. That’s because it allows marketers to connect with and engage their audience and generate quality leads. In fact, content marketing offers three times the volume of leads versus traditional marketing practices and costs 62 percent less. […]
As cloud computing and entrepreneur-oriented businesses grow, creating a software as a service (SaaS) startup is a potentially profitable business opportunity. Organizations, both small and large, can benefit from a well-designed SaaS and know the value of the return on investment.
Not enough small businesses are implementing content marketing strategies. And those doing it are not getting it right. Of course, a handful of small businesses are driving sales with their content marketing strategies, but the number is few.
In fact, it has been found that 60% of small businesses don’t have any information listed online.
Businesses that prioritize web accessibility in their corporate strategy are more likely to be innovative and send a positive brand message to their target audience that those who don’t. In fact, most corporates and online businesses are prioritizing web accessibility and promoting a digitally inclusive culture. Take, for instance, firms like Microsoft, Accenture, Apple, Google, and Twitter. All of them are going out of their way to ensure that their online content can be easily consumed by people with disabilities.
This is a guest post from Amir Shahzeidi of Unscreen.tv
To say that the world of video marketing moves fast is probably an underestimation.
Every year, consumer consumption trends take a massive leap forward, creating a “brave new world” in terms of marketing. Even as recently as a decade ago, video marketing was still a relatively new phenomenon that not many small businesses were leveraging. Flash forward to today and almost all businesses have some type of video content marketing campaign and have a presence on YouTube and social media channels.
The 2018 State of Inbound survey results confirm that generating traffic and leads for the business is by far the top challenge faced by marketers today.
As a result, most businesses are willing to divert a huge chunk of their marketing budget towards lead generation. In fact, the 2018 Demand Generation Benchmark Survey Report reveals that 70 percent of businesses are planning to invest more in demand generation in the coming years.