Webinars have proven to be the savior for B2B marketers time and again. In a recent CMI research, 66% of the B2B marketers who tried webinars found them to be effective. It can be an educational webinar that increases email subscribers or customer webinars that line up prospects to your sales pipeline — if done right, there are fewer tactics that come close to accelerating the growth of a SaaS business as effectively.
Launching your SaaS Startup anytime soon? Use this checklist to develop a marketing strategy for your SaaS startup in the lead up to your big launch. The earlier you are considering the marketing of your product, the better.
It’s as true for you as an individual as it is for any company: Who you are online — i.e., your brand — matters. Why? In today’s economy, branding is powerful.
There’s no shortage of unsubstantiated advice when it comes to how you should promote your SaaS business. I’m a firm believer in the power of experience and intuition, but I also believe in the power of empirical evidence. It’s in that blend of creativity and data-driven testing where powerful growth strategies develop.
The typical SaaS startup runs a blog, but the majority of these blogs fail to produce leads, while a select few do tremendously well. What separates the winners from the losers in this industry?
SaaS is a peculiar industry in many ways, relying much more on preserving lifetime value and much less on initial sales when compared to other industries. Its bizarre mix of consumer and B2B worldviews tends to make marketing for SaaS a unique experience, and marketing trends in this industry don’t entirely line up with those.
There are plenty of things you cannot control in a business. From market downturns to internal issues and scandals, it can sometimes feel like you are just along for the ride when it comes to your company’s circumstances. However, there is one very important thing that any executive can control: Their Brand. […]