Webinars have proven to be the savior for B2B marketers time and again. In a recent CMI research, 66% of the B2B marketers who tried webinars found them to be effective. It can be an educational webinar that increases email subscribers or customer webinars that line up prospects to your sales pipeline — if done right, there are fewer tactics that come close to accelerating the growth of a SaaS business as effectively.
Smriti Chawla is a Digital Marketing Strategist with 5+ years of experience in the B2B SaaS space. She has played a key role in scaling demand generation efforts for some of the most successful startups out of India like, VWO.com (Wingify), MindTickle.com and more. Her works have been featured on sites, like ConversionXL, Unbounce, KISSmetrics, and more.